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Developing new products and services : learning, differentiation and innovation /

by Sanders, G. Lawrence.

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BookSeries: The marketing research collection. Publisher: New York,NY : Business Expert Press, 2011Edition: 1st edition.Description: xx, 340 pages : illustrations ; 23 cm.ISBN: 9781606492413.Subject(s): Creative ability in business / Management | Marketing / Decision making | New products / Management

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Item type	Location	Call number	Copy	Status	Date due	Barcode
Books	College Library College Library Reserve Section	HD 31 .Sa194 2012 (Browse shelf)	1	Available		C17274

Includes Bibliographic References and Index.

C17274

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