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1. |
Developing new products and services : , learning, differentiation and innovation /
by Sanders, G. Lawrence.
Publication:
New York,NY : Business Expert Press, 2011
. xx, 340 pages :
23 cm.
Date:2011
Availability:
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[HD 31 .Sa194 2012]
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2. |
Strategic marketing /
by Cravens, David W.
Publication:
New York : McGraw-Hill, 2009
. 784 pages :
, Includes index.
23 cm.
Date:2009
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South Mansfield College
[MAIN HF 5415.135 .C73 2010]
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3. |
Strategic marketing in the global economy /
Publication:
New Delhi : Excel Books., 2003
. 566 pages :
24 cm.
Date:2003
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South Mansfield College
[MAIN HF 5415.135 .S77 2003]
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4. |
The Strategy and tactics of pricing : , a guide to profitable decision making /
by Nagle, Thomas T.
Publication:
New Jersey : Prentice Hall, 2002
. 398 pages :
, Includes index.
24 cm.
Date:2002
Availability:
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South Mansfield College
[MAIN HF 5416.5 .N34 2002]
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5. |
Strategic marketing : creating competitive advantage
Publication:
Oxford, United Kingdom Oxford University Press 2022
. xxix, 567 pages :
25 cm.
Date:2022
Availability:
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[HF 5415.135 .St77 2022]
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