Developing new products and services : learning, differentiation and innovation /
G. Lawrence Sanders.
- 1st edition.
- New York,NY : Business Expert Press, 2011.
- xx, 340 pages : illustrations ; 23 cm.
- The marketing research collection. .
Includes Bibliographic References and Index.
9781606492413
Creative ability in business / Management. Marketing / Decision making. New products / Management.