Southville International School and Colleges
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The 22 immutable laws of branding : how to build a product or service into a world-class brand /

by Ries, Al; Ries, Laura.
Type: materialTypeLabelBookPublisher: New York : HarperBusiness, c2002Edition: 1st ed. [expanded].Description: xvi, 255 p. : ill. ; 24 cm.ISBN: 0060007737.Other title: Twenty-two immutable laws of branding; How to build a product or service into a world-class brand.Subject(s): Branding (Marketing) | Marketing -- Decision making | Internet marketingOnline resources: Publisher description | Contributor biographical information
Contents:
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
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Luxembourg Library

Luxembourg Library

Teachers Reference Section
HD 69 .R537 2002 (Browse shelf) 1 Available 16789

"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."

Includes index.

The 22 immutable laws of branding -- The 11 immutable laws of internet branding.

16789 1

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