000 -LEADER |
fixed length control field |
01746cam a2200433 a 4500 |
001 - CONTROL NUMBER |
control field |
13159600 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140310181915.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030411s2002 nyua 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003267314 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0060007737 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm50640221 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
OCJ |
Transcribing agency |
OCJ |
Modifying agency |
FUG |
-- |
OCLCQ |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD 69 |
Item number |
.R537 2002 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
TR 658.8 |
Item number |
R51 2002 |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
-- |
1 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
16789 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ries, Al. |
9 (RLIN) |
624 |
245 14 - TITLE STATEMENT |
Title |
The 22 immutable laws of branding : |
Remainder of title |
how to build a product or service into a world-class brand / |
Statement of responsibility, etc |
Al Ries and Laura Ries. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Twenty-two immutable laws of branding |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
How to build a product or service into a world-class brand |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. [expanded]. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
HarperBusiness, |
Date of publication, distribution, etc |
c2002. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 255 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
The 22 immutable laws of branding -- The 11 immutable laws of internet branding. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
|
562 ## - COPY AND VERSION IDENTIFICATION NOTE |
Number of copies |
1 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
9 (RLIN) |
625 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Decision making. |
9 (RLIN) |
626 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
9 (RLIN) |
627 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ries, Laura. |
9 (RLIN) |
628 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/hc042/2003267314.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0910/2003267314-b.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
2 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
|
Call number prefix |
|