The 22 immutable laws of branding : how to build a product or service into a world-class brand /
Twenty-two immutable laws of branding How to build a product or service into a world-class brand
Al Ries and Laura Ries.
- 1st ed. [expanded].
- New York : HarperBusiness, c2002.
- xvi, 255 p. : ill. ; 24 cm.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." Includes index.
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
0060007737
2003267314
Branding (Marketing) Marketing--Decision making. Internet marketing.