Southville International School and Colleges
Southville International School and Colleges
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Advertising and promotion : an integrated marketing communications perspective /
by Belch, George E [author.]; Belch, Michael A [author.].
Type:
BookPublisher: New York, NY : McGraw Hill LLC, 2024Edition: Thirteenth edition.Description: xxxi, various pagination : colored illustrations ; 28 cm.ISBN: 978-1-266-09060-8.Subject(s): Advertising | Advertising -- Management | Integrated marketing communications | Branding (Marketing)
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Includes bibliographical references and index.
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