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Advertising and promotion : (Record no. 367651)

000 -LEADER
fixed length control field 00860nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250828082223.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250828b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-266-09060-8
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number .B45 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.,
Relator term author.
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement Thirteenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc McGraw Hill LLC,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, various pagination :
Other physical details colored illustrations ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated marketing communications.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing).
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Koha item type Current Location Sub Shelving location Full call number Date acquired Withdrawn status Damaged status Barcode Source of classification or shelving scheme Shelving location Permanent Location Lost status Price effective from Date last seen Source of acquisition
BooksCollege Library HF 5823 .B45 20242025-06-04  C24740 Reserve SectionCollege Library 2025-08-282025-08-28Library Fund
BooksCollege Library HF 5823 .B45 20242025-06-04  C25244 Reserve SectionCollege Library 2025-09-262025-09-26Library Fund
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