Southville International School and Colleges

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Belch, George E.,

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Thirteenth edition. - New York, NY : McGraw Hill LLC, 2024. - xxxi, various pagination : colored illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 978-1-266-09060-8

Subjects--Topical Terms:
Advertising.
Advertising--Management.
Integrated marketing communications.
Branding (Marketing).

LC Class. No.: HF 5823 / .B45 2024