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The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges.

by Hughes, Alexander F.

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BookPublisher: Las Pinas City Southville International School and Colleges 2023Description: x, 128 pages; 28cm.Subject(s): Celebrity endorsements – Advertising – Consumer influence | Consumer decision-making – Branding and endorsements | Marketing psychology – Buying behavior

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Item type	Location	Call number	Status	Date due	Barcode
Theses	College Library College Library Theses Section	HF 5827 .H84 2023 (Browse shelf)	Not for loan		T1314

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Previous	HF 5801 .V718 2010 Influences of candy, meg, and seventeen magazines on the lifestyle of selected female High School Students in Las Piñas City /	HF 5803 .C264 2010 "Filipino Advertising":	HF5825 .R49 2022 The impact of tiktok marketing activities on the purchase intention of selected generation z residing in Paranaque City	HF 5827 .H84 2023 The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges.	HF 5837 .D362 2014 A study on the consumer behavior of Serenitea :	HF 6146 .C574 2014 I heart human nature :	Next

Bachelor of Science in Business Administration Major in Marketing Management.

Includes bibliographical references and appendices.

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