| 000 -LEADER |
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| fixed length control field |
00911nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250203145513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250203b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5827 |
| Item number |
.H84 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hughes, Alexander F. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges. |
| Statement of responsibility, etc |
Alexander F. Hughes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Las Pinas City |
| Name of publisher, distributor, etc |
Southville International School and Colleges |
| Date of publication, distribution, etc |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 128 pages; |
| Dimensions |
28cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor of Science in Business Administration Major in Marketing Management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and appendices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Celebrity endorsements – Advertising – Consumer influence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer decision-making – Branding and endorsements |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing psychology – Buying behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Theses |