Southville International School and Colleges

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Hughes, Alexander F.

The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges. Alexander F. Hughes - Las Pinas City Southville International School and Colleges 2023 - x, 128 pages; 28cm

Bachelor of Science in Business Administration Major in Marketing Management.

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Celebrity endorsements – Advertising – Consumer influence
Consumer decision-making – Branding and endorsements
Marketing psychology – Buying behavior

LC Class. No.: HF 5827 / .H84 2023