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The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City

by Shayna Mehri Rei R. Felipe.

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BookPublisher: Las Pinas City Southville International School and Colleges 2023Description: xi, 113 pages : illustrations ; 28cm.Subject(s): Brand engagement | Customer loyalty | Korean Wave (Hallyu)—Marketing aspects | Consumer behavior—College students | Popular culture—Economic aspects

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Item type	Location	Call number	Status	Date due	Barcode
Theses	College Library College Library Theses Section	HF 5415.55 F45 2023 (Browse shelf)	Not for loan		T1321

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Previous	HF 5415.335 .V722 2014 Level of customer satisfaction on the quality of service in Kat's cafe /	HF 5415.337 .R36 2023 The influence of electronic word of mouth on buying decisions of customers of selected coffee shops in BF Resort, Las Pinas	HF 5415.525 R49 2023 Factors that contribute to customers loyalty on the beauty care services as perceived by selected beauty salon on customers in Las Pinas City	HF 5415.55 F45 2023 The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City	HF 5415.5 .Al346 2012 Levels of customer satisfaction in Allied Bank/ Aguilar Brance, Las Piñas City /	HF 5415.5 .B352 2009 Handling customer service at viewpoint inn and restaurant /	Next

Marketing Management

Includes bibliographical references and index.

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