Southville International School and Colleges
Southville International School and Colleges
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The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City
by Shayna Mehri Rei R. Felipe.
Type:
BookPublisher: Las Pinas City Southville International School and Colleges 2023Description: xi, 113 pages : illustrations ; 28cm.Subject(s): Brand engagement | Customer loyalty | Korean Wave (Hallyu)—Marketing aspects | Consumer behavior—College students | Popular culture—Economic aspects
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Theses |
College Library
Theses Section
College Library |
HF 5415.55 F45 2023 (Browse shelf) | Not for loan | T1321 |
Marketing Management
Includes bibliographical references and index.
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