Southville International School and Colleges
Southville International School and Colleges
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Advertising and promotion : an integrated marketing communications perspective /
by Belch, George Eugene.
Type:
BookPublisher: Boston : ; McGraw-Hill/Irwin, ; c2009Edition: 8th edition, McGraw-Hill international edition.Description: xxv, 838 pages; col. ill; 28 cm.ISBN: 9780071288699.Subject(s): Sales promotion | Advertising | Communication in marketing
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
Stonyhurst Southville International School (Batangas)
Stonyhurst Southville International School (Batangas) |
659.1 .B427a 2009 (Browse shelf) | Available | US-1323 |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
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