Advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
- 8th edition, McGraw-Hill international edition.
- Boston : McGraw-Hill/Irwin, c2009.
- xxv, 838 pages : col. ill. ; 28 cm.
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
9780071288699
Sales promotion. Advertising. Communication in marketing.