| 000 -LEADER |
|---|
| fixed length control field |
00823nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170203s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071288699 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
659.1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.B427a 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George Eugene. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| 245 ## - TITLE STATEMENT |
|---|
| Remainder of title |
an integrated marketing communications perspective / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th edition, McGraw-Hill international edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 838 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
col. ill. ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |