Southville International School and Colleges
Southville International School and Colleges
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Building brand authenticity : 7 habits of iconic brands /
by Beverland, Michael B.
Type:
BookPublisher: New York : Palgrave Macmillan, c2009Description: 219 p. : ill. ; 24 cm.ISBN: 9780230580312.Subject(s): Brand name products | Branding (Marketing)
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415.1255 .B45 2009 (Browse shelf) | Available | C16865 |
Includes bibliographical references and indexes.
C16865
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