| 000 -LEADER |
|---|
| fixed length control field |
00621nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140429s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230580312 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1255 |
| Item number |
.B45 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beverland, Michael B. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Building brand authenticity : |
| Remainder of title |
7 habits of iconic brands / |
| Statement of responsibility, etc |
Michael B. Beverland. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
219 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and indexes. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing). |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Call number prefix |
Foreign |
| Koha item type |
Books |