Beverland, Michael B.
Building brand authenticity : 7 habits of iconic brands /
Michael B. Beverland.
- New York : Palgrave Macmillan, c2009.
- 219 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9780230580312
Brand name products.
Branding (Marketing).
HF 5415.1255 / .B45 2009