Southville International School and Colleges

Normal view MARC view ISBD view

Storbacka, Kaj.

Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - New York : McGraw-Hill, 2002 - 160 pages : 24 cm.

Includes bibliographical references and index.

ISBN: 0-07-120458-X

Subjects--Topical Terms:
Customer relations -- Management.--Electronic commerce.

LC Class. No.: MAIN HF 5415.5 / .S76 2002 c.1