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1. Services marketing : , a managerial perspective / by Lovelock, Christopher. Publication: Singapore : Pearson Education South Asia, 2004 . 652 pages : , Includes index. 24 cm. Date:2004 Availability: Copies available: South Mansfield College [MAIN HD 9980.5 .L68 2004] (1),

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2. Service marketing : , integrating customer focus across the firm / by Zeithaml, Valarie A. Publication: New York : McGraw Hill 2018 . xxviii, 514 pages. Date:2018 Availability: Copies available: College Library Reserve Section [HD 9980 .Z45 2017] (1),

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