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Marketing due diligence : reconnecting strategy to share price. /

by McDonald, Malcolm; Smith, Brian; Ward, Keith.
Type: materialTypeLabelBookPublisher: Amsterdam : Butterworth-Heinemann, 2007Description: 238 p. : ill. ; 27 cm.ISBN: 139780750683425.Subject(s): Marketing | Corporations -- Valuations | Corporations -- Investor relations | Stock -- Marketing | Stocks, Prices | Economic value added | Risk assessment
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General Circulation Section 		HG 4028.V3 .M372 2007 (Browse shelf) 1 Available C10032
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HG 4028 .Og34 2009 Financial strategy : HG 4028.V3 .B376 1997 Corporate finance : HG 4028.V3 .C66 2006 Competing for customers and capital / HG 4028.V3 .M372 2007 Marketing due diligence : HG 4271 .D332 2006 Business finance : HG 4271 .D332 2006 Business finance :

C10032

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