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1. |
Marketing accountability : , how to measure marketing effectiveness /
by McDonald, Malcolm
Publication:
London : Kogan Page, 2009
. 293 p. :
26 cm.
Date:2009
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[HF 5415.13 .M369159 2009]
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2. |
Marketing in a nutshell : , key concepts for non-specialists. /
by Meldrum, Mike
Publication:
Amsterdam : Elsevier, 2007
. 294 p. :
25 cm.
Date:2007
Availability:
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College Library
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[HF 5415 .M4419 2007]
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3. |
Marketing due diligence : , reconnecting strategy to share price. /
by McDonald, Malcolm
Publication:
Amsterdam : Butterworth-Heinemann, 2007
. 238 p. :
27 cm.
Date:2007
Availability:
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[HG 4028.V3 .M372 2007]
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4. |
Marketing accountability : , a new metrics model to measure marketing effectiveness /
by McDonald, Malcolm.
Publication:
London : Kogan Page, 2011
. viii, 293 pages :
, Includes bibliographical references and index.
25 cm.
Date:2011
Availability:
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[HF 5415.13 .M369159 2011]
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