McDonald, Malcolm
Marketing due diligence : reconnecting strategy to share price. /
- Amsterdam : Butterworth-Heinemann, 2007.
- 238 p. : ill. ; 27 cm.
139780750683425
Marketing.
Corporations--Valuations.
Corporations--Investor relations.
Stock--Marketing.
Stocks, Prices.
Economic value added.
Risk assessment.
HG 4028.V3 / .M372 2007