Southville International School and Colleges
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Services marketing : integrating customer focus across the firm /

by Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne D.
Type: materialTypeLabelBookPublisher: U.S.A : McGraw-Hill, 2006Description: 708 p. : ill. ; 26 cm.ISBN: 001244964.Subject(s): Service industries -- Marketing | Customer services | Marketing
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HD 9980.5 .Z44 2013 (Browse shelf) 1 Available C15252
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HD 9980.5 .F549 2008 Service management : HD 9980.5 .H644 2006 Services marketing: HD 9980.5 .J647 2005 Service operations management : HD 9980.5 .Z44 2013 Services marketing : HD 9999.G452 .Et74 2007 The ethics of genetic commerce / HD 58.7 .Ap654 2006 Essentials of organizational behavior. /

C15252

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