Southville International School and Colleges
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Services marketing : integrating customer focus across the firm /

by Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne D.
Type: materialTypeLabelBookPublisher: U.S.A : McGraw-Hill, 2006Description: 708 p. : ill. ; 26 cm.ISBN: 001244964.Subject(s): Service industries -- Marketing | Customer services | Marketing
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College Library

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HD 9980.5 .Z44 2013 (Browse shelf) 1 Available C15252

C15252

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