Southville International School and Colleges

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Zeithaml, Valarie

Services marketing : integrating customer focus across the firm / - U.S.A : McGraw-Hill, 2006. - 708 p. : ill. ; 26 cm.



ISBN: 001244964

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing.

LC Class. No.: HD 9980.5 / .Z44 2013