Southville International School and Colleges
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On braggarts and gossips : a self-enchancement account of word-of-mouth generation and transmission /

by De Angelis, Matteo.
Type: materialTypeLabelBookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 4, page 551.Subject(s): Self-enhancement | Word-of-mouth generation | Word-of-mouth transmission | Word-of-mouth valence
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