Southville International School and Colleges

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De Angelis, Matteo..

On braggarts and gossips : a self-enchancement account of word-of-mouth generation and transmission / Matteo De Angelis ... [et al.]. - c2012. - 49 : 4, page 551 - Journal of Marketing Research .



Subjects--Topical Terms:
Self-enhancement.
Word-of-mouth generation.
Word-of-mouth transmission.
Word-of-mouth valence.