Southville International School and Colleges
Southville International School and Colleges
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Contemporary advertising : and integrated marketing communications /
by Arens, William; Weigold, Michael F; Arens, Christian.
Type:
BookPublisher: New York : McGraw-Hill Irwin, 2011Edition: 13th ed.Description: xl, 774 p. : col. ill. ; 27 cm.ISBN: 9780071220606.Subject(s): Advertising | Marketing communication
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5821 .Ar74 2011 (Browse shelf) | 1 | Available | C15343 |
C15343
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