Southville International School and Colleges

Normal view MARC view ISBD view

Arens, William

Contemporary advertising : and integrated marketing communications / William Arens, Michael F. Weigold, Christian Arens. - 13th ed. - New York : McGraw-Hill Irwin, 2011. - xl, 774 p. : col. ill. ; 27 cm.



ISBN: 9780071220606

Subjects--Topical Terms:
Advertising
Marketing communication

LC Class. No.: HF 5821 / .Ar74 2011