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Discovering how advertising grows sales and builds brands /

by Bruce, Norris.

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BookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 6, page 793.Subject(s): Advertising effects hierarchy | Discrete algebraic riccati equation | Dynamic factor model | Kalman filtering | Kalman smoothing | Mind-set metrics | Reversible jump markov chain monte carlo

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0174

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