Bruce, Norris..
Discovering how advertising grows sales and builds brands /
Norris Bruce ... [et al.].
- c2012.
- 49 : 6, page 793
- Journal of Marketing Research .
Advertising effects hierarchy.
Discrete algebraic riccati equation.
Dynamic factor model.
Kalman filtering.
Kalman smoothing.
Mind-set metrics.
Reversible jump markov chain monte carlo.