Southville International School and Colleges
1 2 3 Next >>
1. ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

by Ana Javornik.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
2. ‘Tweet dreams are made of this, who are we to disagree?’ Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning

by Sukhbinder S. Barn.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
3. Academy of Marketing conference 2015 – the magic of marketing

by Lisa O’Malley.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
4. Becoming respectable: low-income young mothers, consumption and the pursuit of value

by Emma N. Banister.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
5. Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

by Shuai Yang.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
6. Capturing consumer engagement: duality, dimensionality and measurement

by Laurence Dessart.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
7. Does market orientation pay off without brand orientation? A study of small business entrepreneurs

by Tommi Laukkanen.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
8. Epilogue to the Special Issue and reflections on the future of engagement research

by Linda D. Hollebeek.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
9. Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications

by Chanaka Jayawardhena.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
10. Everyday dramas of conscience: navigating identity through creative neutralisations

by Elaine L. Ritch.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
11. Evidence that user-generated content that produces engagement increases purchase behaviours

by Edward C.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
12. From restricted to complex exchange and beyond: social marketing’s change agenda

by Sinead Duane.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
13. Marketplace orchestration of taste: insights from the Bridgewater Hall

by Alexandros Skandalis.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
14. Once upon a time there was a consumer…: stories of magic and the magic of stories

by Teresa Heath.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
15. Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer

by Sharon Schembri.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
16. Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

by Ana Vukadin.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
17. Social influence and green consumption behaviour: a need for greater government involvement

by Micael-Lee Johnstone.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
18. Strategic drivers, anticipated and unanticipated outcomes of customer engagement

by Linda D. Hollebeek, Jodie Conduit.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
19. Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers

by Lydiane Nabec.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
20. Testing the robustness of brand partitions identified from purchase duplication analysis

by John G. Dawes.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

Actions: Add to cart
No cover image available
1 2 3 Next >>
Powered by Koha