Southville International School and Colleges
Southville International School and Colleges
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Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers
by Lydiane Nabec.
Type:
BookPublisher: Journal of Marketing Management ; 2016Description: 32:7-8,Pages: 595-627.Subject(s): -- Marketing
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Periodicals |
College Library
College Library |
Available |
June
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