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1. Services marketing : text and cases

by Baron, Steve; Harris, Kim; Hilton, Toni.

Edition: 3rd ed.Type: book Book; Format: print Publisher: London : Palgrave Macmillan, 2009Availability: Copies available for loan: College Library [HD 9980.5 .B358 2009] (1).

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2. Relationship marketing : a consumer experience approach

by Baron, Steve; Conway, A. (Anthony); Warnaby, Gary.

Type: book Book; Format: print Publisher: Los Angeles, CA : Sage, 2010Availability: Copies available for loan: College Library [HF 5415.55 .B375 2010] (1).

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