Southville International School and Colleges
Southville International School and Colleges
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Relationship marketing : a consumer experience approach /
by Baron, Steve; Conway, A. (Anthony); Warnaby, Gary.
Type:
BookSeries: Advanced marketing series. Publisher: Los Angeles, CA : Sage, 2010Description: viii, 202 p. : ill. ; 24 cm.ISBN: 9781412931212.Subject(s): Relationship marketing | Customer relationsSummary: The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415.55 .B375 2010 (Browse shelf) | 1 | Available | C15375 |
Includes bibliographical references and index.
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
C15375
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