Southville International School and Colleges catalog › Results of search for 'pb:Journal of Marketing Research'

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	21.	Strategic social marketing to foster gender equality in Indonesia by Irma Martam. Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	22.	Systems-thinking social marketing: conceptual extensions and empirical investigations by Christine Domegan. Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	23.	Advertising Effectiveness: The Moderating Effect of Firm Strategy Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	24.	Can Sales Uncertainty Increase Firm Profits? Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	25.	Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping? Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	26.	Consumer Preferences for Annuity Attributes: Beyond Net Present Value Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	27.	Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	28.	Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	29.	Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	30.	Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	31.	Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	32.	The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	33.	Using a choice-based stated-preference survey, we estimate consumers’ valuation for attributes of a financial product, single immediate life annuities, and find that attributes directly influence preferences beyond their impact on the annuity’s expected p Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	34.	Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	35.	Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	36.	Competitive Advantage Through Engagement Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	37.	Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	38.	Expense Neglect in Forecasting Personal Finances Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	39.	Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	40.	The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available

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