Southville International School and Colleges
Southville International School and Colleges
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Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co
Type:
BookPublisher: Journal of Marketing Research ; 2016Description: 53:2.Subject(s): -- Marketing
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Periodicals |
College Library
College Library |
Available |
April
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