Southville International School and Colleges
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Effects of the endorsement of celebrities on the chioce and preference for cosmetic and hygienic products by the third and fourth Year students of Southville International School and Colleges S. Y. 2003-2004 /

by Olegario, Ulabel.
Type: materialTypeLabelBookPublisher: Las Piñas City, Philippines : Southville International School and Colleges, 2004Description: 26 pages : illustrations ; 28 cm.Subject(s): Advertising -- Cosmetics | Advertising -- To teenagers | Celebrity endorsement in advertising | Consumer behavior -- Teenagers | Brand choice -- Psychological aspects
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Includes bibliographical references.

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