Southville International School and Colleges

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Olegario, Ulabel.

Effects of the endorsement of celebrities on the chioce and preference for cosmetic and hygienic products by the third and fourth Year students of Southville International School and Colleges S. Y. 2003-2004 / Ulabel Olegario. - Las Piñas City, Philippines : Southville International School and Colleges, 2004. - 26 pages : illustrations ; 28 cm.

Includes bibliographical references.

Subjects--Topical Terms:
Advertising--Cosmetics.
Advertising--To teenagers.
Celebrity endorsement in advertising.
Consumer behavior--Teenagers.
Brand choice--Psychological aspects.

LC Class. No.: PGS HF 5822 / .Ol45 2004