Southville International School and Colleges
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Advertising campaign strategy : a guide to marketing communication plans. /

by Parente, Donald E.
Type: materialTypeLabelBookPublisher: Australia : Thomson South-Western, 2006Edition: 4th ed.Description: 400 p. : ill. ; 26 cm.ISBN: 9780324422825.Subject(s): Advertising campaigns | Communication in marketing
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HF 5837 .P228 2006 (Browse shelf) 1 Available C10493
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HF 5826.5 .Si57 2010 Advertising media planning. HF 5827.95 .L67 2011 Recommended : HF 5827.9 .P78 2004 The psychology of entertainment media: HF 5837 .P228 2006 Advertising campaign strategy : HF 6146.B74 .Oa16 2002 And now a few laughs from our sponsor : HF 6146.I58 .C86 2010 Local online advertising for dummies./

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