Southville International School and Colleges

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Parente, Donald E.

Advertising campaign strategy : a guide to marketing communication plans. / - 4th ed. - Australia : Thomson South-Western, 2006. - 400 p. : ill. ; 26 cm.

ISBN: 9780324422825

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

LC Class. No.: HF 5837 / .P228 2006