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Principles of customer relationship management /

by Lopez, Denise [author.].

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BookPublisher: Forest Hills, NY : Willford Press, 2025Description: vi, 215 pages : colored illustrations ; 27 cm.ISBN: 978-1-64728-814-3.Subject(s): Customer relations -- Management | Relationship marketing | Consumer affairs departments | Strategic planning

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Includes bibliographical references and index.

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