Lopez, Denise,
Principles of customer relationship management /
Denise Lopez.
- Forest Hills, NY : Willford Press, 2025.
- vi, 215 pages : colored illustrations ; 27 cm.
Includes bibliographical references and index.
978-1-64728-814-3
Customer relations--Management.
Relationship marketing.
Consumer affairs departments.
Strategic planning.
HF 5415.5 / .L67 2025