Southville International School and Colleges
Southville International School and Colleges
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Advertising, promotion, and other aspects of integrated marketing communications /
by Andrews, J. Craig [author.]; Shimp, Terence A [author.].
Type:
BookPublisher: Mason, OH : Cengage, 2025Edition: 11th ed.Description: xx, 700 pages : colored illustrations ; 28 cm.ISBN: 978-0-357-98397-3.Subject(s): Advertising | Advertising -- Management | Sales promotion | Integrated marketing communications
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 5823 .A53 2025 (Browse shelf) | Available | C24745 |
Browsing College Library Shelves , Shelving location: Reserve Section Close shelf browser
| HF 5821 .Ar74 2009 Essentials of contemporary advertising / | HF 5821 .Ar74 2013 Contemporary advertising and integrated marketing communications / | HF 5821 .Si577 2012 Advertising, the media and globalization : | HF 5823 .A53 2025 Advertising, promotion, and other aspects of integrated marketing communications / | HF 5823 .AL469 2013 Advertising creative : | HF 5823 .Al758 2013 Advertising creative : |
Includes bibliographical references and index.
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