Andrews, J. Craig,
Advertising, promotion, and other aspects of integrated marketing communications /
J. Craig Andrews and Terence A. Shimp.
- 11th ed.
- Mason, OH : Cengage, 2025.
- xx, 700 pages : colored illustrations ; 28 cm.
Includes bibliographical references and index.
978-0-357-98397-3
Advertising.
Advertising--Management.
Sales promotion.
Integrated marketing communications.
HF 5823 / .A53 2025