Southville International School and Colleges
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Essentials of marketing : a marketing strategy planning approach /

by Cannon, Joseph P [author.]; Perreault, William Jr. D [author.]; McCarthy, E. Jerome [author.].
Type: materialTypeLabelBookPublisher: New York, NY : McGraw Hill LLC, 2024Edition: 18th ed.Description: xxxiv, 795 p. : col. ill. ; 28 cm.ISBN: 9781266124983.Subject(s): Marketing | Strategic planning
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Graduate Section
HF 5415 .C36 2024 (Browse shelf) Available C23572

Includes bibliographical references and index.

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