Southville International School and Colleges

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Cannon, Joseph P.,

Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy. - 18th ed. - New York, NY : McGraw Hill LLC, 2024. - xxxiv, 795 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781266124983

Subjects--Topical Terms:
Marketing.
Strategic planning.

LC Class. No.: HF 5415 / .C36 2024